AT&T has become Mid-America Science Museum’s first major corporate sponsor, Andy Marquart, the museum’s executive director, said Tuesday.

The museum and AT&T Real Yellow Pages will begin a new, yearlong relationship this weekend, offering discounted admission to the museum in exchange for outdated telephone directories on Saturday and Sunday.

The 12-month relationship will encompass a variety of marketing and advertising components, along with the sponsorship of different programs, AT&T and the museum said in a joint press release.

The AT&T Foundation, AT&T’...

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