INDEPENDENCE, Ohio - Laughing and loose, Shaq looked right at home.

Shaquille O’Neal and his oversized persona debuted in Cleveland on Thursday with a stated goal for next season. His friend LeBron James craves a championship, and O’Neal is here to serve.

“My motto is very simple,” O’Neal said. “’Win a Ring for the King.”’

The 15-time All-Star center with four NBA titles was bedecked in a black suit, pink shirt and pink tie for an introductory news conference that might as well have been billed The Shaq Show.

Acquired last week in a blockbuster t...

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