Kathy Marchese has been named director of marketing and sales at Magic Springs Water and Theme Park, according to General Manager Steve Honeycutt.
"Kathy is an experienced veteran in the marketing and sales arena and has an extensive knowledge and understanding of our operation," said Honeycutt in the press release. "Her reputation in the area is impeccable, and we know that she'll bring a new level of expertise to the park's sales, marketing and advertising program."
Marchese, a native of Hot Springs, attended Lakeside High School, the University of Central Arkansas and National Park College. She has been involved with sales and marketing for more than 25 years and was the publisher of the popular Hot Springs magazine, Value Direct. Most recently, she worked with Suddenlink Media as an account executive. She was also owner of the The Wedding Chapel in Hot Springs.
Her experience with Magic Springs dates back to 2005 when she was group sales manager for the park.
"Magic Springs is an incredible tourist attraction for Hot Springs and offers visitors not only a terrific theme park and water attraction, but leads the region with its concert series," said Marchese. "Marketing such a quality product will make my job fun and exciting."
Business on 09/28/2015